Gordon has been in the vanguard of the self-health movement, for almost twenty years. His clinical background includes Behavioral Genetics, psychodrama and role-play training. Professionally, he created marketing programs for the Effectiveness Training Associates and the PACE organisation. For more than a decade he served as the Training Director for the Touch For Health Foundation during which lime his incredible gentleness and knowledge of Applied Kinesiology made him world famous. His partnership with Daniel Whiteside began when he took his Behavioral Genetics certification in 1963. Since then, he and Daniel have co-authored almost all of Three In One Concept's publications. In addition, he wrote BELLING THE CAT (with Brent Howell). Gordon helped create, and is now the president of the IASK organization. (IASK is an acronym for International Association of Specialized Kinesiologists.) A master teacher, Gordon creates assurance and attunement in all who study with him.

Internationally known for pioneering Behavioral Genetics with his parents Robert and Elizabeth Whiteside, Daniel has been a guest on innumerable radio and TV programs as well as being the subject of several film and video series—including The CASE series ("Communicating and Selling Effectively") for Learnex Corporation, ON THE WAY UP (RSI Productions) and "Guidance for the 70s" (BFA). In collaboration with Gordon, he authors all our texts and also wrote the Behavioral Genetics bestseller "HOW TO WIN OVER YOURSELF" (with his father Robert) and successful novels. As a consultant his clients include Walt Disney Educational Media, Lockheed and ARCO. His 25-year partnership with Gordon blends a synthesis of psychological insight with Behavioral Genetics—represented in particular by our new programs RELATIONSHIPS, CHILDHOOD, and ADOLESCENCE. A brilliant, witty man, Daniel's remarkable knowledge of literature, history, art, archaeology, music and metaphysics characterizes all our Three In One programs.